A healthy client/membership base is of critical importance to any business.   In this highly competitive business environment, an emphasis must be placed on not only attracting individuals to our business, but retaining them.  This will require a combined approach of putting what we have to offer on the market, attracting the client/member and maintaining a high level of service in order to retain them.  Topics will include:

• An Introduction to marketing

• Identifying organizational strengths

• Membership mobilization

• Cross selling

• Tailor making customer products and services